Krungsri Consumer

Based on REALiTY

Agency: Workkit


Krungsri Consumer is the number 1 credit card company in Thailand. However, majority of people including Krungsri consumer’s employees often confused the company’s image and identity between Krungsri consumer and Bank of Ayutthaya. This ambiguity of company’s image and identity has created strong effect on all employees. As when the identity is not clear, it is very difficult to achieve company’s goals and drive results.
We brought the real stories from employees’ working experiences into life. We portrayed the company’s value and identity through these stories occurring every day at work. From the stories, all employees will be able to reflect the company’s core value and identity that they all shared.

This professional campaign titled 'Based on REALiTY' was published in Thailand in March, 2020. It was created for the brand: Krungsri Consumer, by ad agency: Workkit. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted almost 4 years ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.


Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Brand Consultant: Brandaholic
Production House: Hello Film Maker
Film Director: Apiwat Supateerapong
Producer: Pattaraporn Werasakwong
Director Of Photography: Sutthichai Luangamornlert
Production Manager: Purichaya Sawangchai
Production Team: Aadthachai Apiwong, Warintron Teepaphan, Kankanin Butapak, Chanokporn Channual, Wallipa Kuntakeaw,Pruksathip Sawantrat,Pundarik Ruenphakpet,Krittin Kookaittipoom,Pisanuwat Kumartsert, Yoschai Kummongkol, Paison Chueanak
Creative Director: Adam Siriraka
Copywriter: Adam Siriraka, Issarawon Sasiwongsaroj
Art Director: Jatupong Mangkhalad, Atsawin Intanop
Project Manager: Supansa Srisongphol, Somphop Srimahapothong

Stella Artois
Department of P...


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