In the face of the coronavirus pandemic, the brand has focused on supporting small businesses and gathering places, such as restaurants and bars. The campaign draws from past crises to offer an optimistic view into the future, showing a montage of video clips starting with Depression-era filmography and ending with current day footage. Stella Artois is encouraging consumers to buy vouchers to small businesses that the company will in return match. The company has launched the program in more than 10 countries across the world to support local bars and restaurants during the COVID-19 crisis and has already raised over $2.5 million in 3 weeks. The campaign is currently running in Canada, Brazil, UK, Belgium, Argentina, Mexico, Chile, Peru, France, and Italy.
This professional campaign titled 'Help a restaurant' was published in Argentina in April, 2020. It was created for the brand: Stella Artois, by ad agency: GUT. This Film medium campaign is related to the Alcoholic Drinks and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago by Account Coordinator: Sage of Powell Communications.
Advertising Agency: GUT Argentina, Buenos Aires, Argentina