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Parque Corredor

Barbenheimer now in theaters

Agency: La Caseta

Description

To talk about the premiere of two of the great films of the year in the Yelmo theaters of the Parque Corredor Mall on the same day, we decided to join the Barbenheimer movement and instead of making two pieces, one for each film, we created a very direct and simple one that said that you can now enjoy both films, approaching the target of both films, in a fun and elegant way at the same time with an explosion like in Oppenheimer but of course pink like everything that floods the Barbie film. All this with a background song from another era that perfectly combines both films, giving the piece a lot of personality and beauty.

This professional campaign titled 'Barbenheimer now in theaters' was published in Spain in July, 2023. It was created for the brand: Parque Corredor, by ad agency: La Caseta. This Digital and Film media campaign is related to the Movies, Recreation, Leisure, and Retail Services industries and contains 1 media asset. It was submitted 12 months ago by Executive Creative Director: Jorge M. Rodrigo of La Caseta.

Credits

Advertising Agency: La Caseta, Seville, Spain.
Production Company: La Caseta, Seville, Spain.
Creative Director: Jorge M. Rodrigo
Art Director: Jorge M. Rodrigo, Ángela Alcaide
Copywriter: Jorge M. Rodrigo
Film: Jorge M. Rodrigo
Chief Operating Officer La Caseta: Raquel Forteza
Music: The Hazelnuts

Mall Galleria B...
Swiss Mobiliar

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