Description
When Meta and Microsoft classified messages about domestic violence as “politically sensitive content,” a paradox emerged: a critical social issue was silenced by the very platforms meant to amplify voices.
Instead of fighting the ban, we rewrote the rules and found a loophole.
If the messages couldn’t be advertised, products could.
We transformed the banned statements into a collection of T-shirts and hoodies, each carrying a message Meta refused to publish. Every purchase funded Naisten Linja’s work supporting victims of domestic violence. The apparel was then promoted on the same platforms that had rejected the words themselves, turning censorship into a distribution channel.
What started as a workaround became a movement.
Celebrities, influencers, and ordinary people across Finland began wearing the messages, transforming personal expression into public advocacy. The campaign spread from social media to streets, media, and conversations, uniting thousands around a shared cause.
By shifting words into wearable form, we exposed the absurdity of algorithmic censorship and proved that when voices are silenced, creativity finds another way to speak.
If you cannot say it, wear it.
This professional campaign titled 'Banned Collection' was published in Finland in January, 2026. It was created for the brand: Naisten Linja, by ad agency: hasan & partners. This 360°, Experiential, and Integrated media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 2 days ago by hasan & partners .
