Description
Life360’s latest unhinged films celebrate a simple truth: when your kids are okay, you’re okay
Life360, the family connection and safety app known for confronting parental anxiety head-on, is taking its signature dark humor to a global stage with two new films, which will air internationally following respective debuts during the Winter Olympics and Super Bowl.
Both films add to the growing Family-proof Your Family brand platform, which launched in 2024 and has since positioned Life360 as one of the most culturally resonant brands in the category, earning attention and affection for bold, unexpected work that relatably embraces the chaos, absurdity, and genuine fear baked into modern parenting.
Created in partnership with creative agency Alto, the films extend Life360’s distinct take on modern family life: that parents live in a constant state of anxiety over the safety of their children, and are craving peace of mind however, and wherever, they can find it.
The creative is rooted in staggering insights from a recent study, which found parents spend an average of 37 hours worrying about their kids each week.
“FRIDGE”
The first film, “Fridge,” debuts today and will run throughout the Winter Olympics. The spot depicts a woman discovering her husband trapped underneath a fallen refrigerator. As she reaches for her phone to call for help, a Life360 notification informs her that their daughter has made it to tennis practice safe and sound. Just then, the fridge cord snaps, almost electrocuting the couple.
The twist? They’re both at ease, thanks to the peace of mind Life360 delivers. At close, viewers see a tagline - “when they’re okay, you’re okay.”
This professional campaign titled 'When they’re okay, You’re okay.' was published in United States in January, 2026. It was created for the brand: Life360, by ad agency: Alto New York. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 28 minutes ago.
