Description
Unlike many countries, which feature notable human figures on their banknotes, Zambia's kwacha showcases images of animals and trees, reflecting Zambia's pride and acknowledgment of its rich biodiversity. To mark this year's World Biodiversity Day, Access Bank Zambia proudly presents the Kwacha banknotes, spotlighting the wildlife depicted on each note and emphasizing their vital role in preserving our ecosystem and biodiversity. Through this campaign, we aim to remind Zambians of the significance of biodiversity and encourage continued efforts to safeguard our bank of life.
This professional campaign titled 'Bank Of Life' was published in Zambia in May, 2024. It was created for the brand: Access Bank Zambia, by ad agency: X3M Ideas Zambia. This Digital and Print media campaign is related to the Finance industry and contains 5 media assets. It was submitted about 1 year ago by Art Director: Sheu Sodiq of X3m ideas.
Credits
Advertising Agency: X3M Ideas Zambia, Lusaka, Zambia
Managing Director: Adenike Odutola
Head of Creative: Sodiq Sheu
Art Director: Sodiq Sheu, Musamba Mwape
Copywriter: Joy Opene-Terry
