Israel Cancer Association

Cigarette now Nightmare later

Cigarette now, Nightmare later.


For World No Tobacco Day, a chilling digital video campaign titled "Cigarette Now, Nightmare Later" depicts a paper human figure shaped like a cigarette slowly burning, coughing, Breathing heavily and becoming charred black by the end. The haunting visuals, accompanied by swirling smoke and the title, aim to shock viewers on Facebook and Instagram into recognizing smoking's devastating long-term effects.

This professional campaign titled 'Cigarette now Nightmare later' was published in Israel in May, 2024. It was created for the brand: Israel Cancer Association, . This Digital and Film media campaign is related to the Health and Tobacco industries and contains 1 media asset. It was submitted about 2 months ago.


Advertising Agency: Dari Zuron
Art Director: Dari Zuron
Copywriter: Dari Zuron
Animation: Dari Zuron
Social Media & Digital: Ephrat Beloosesky
Director, Information and Health Promotion Department
:Dana Frost
Digital manager: Ziv Douchan
Media Department Manager: Maya Feldblum

Access Bank Zambia


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