Initiative carried out at toll stations by the Rio Grande do Sul Department of Motor Vehicles. Drivers were handed out completely crumpled fliers. As they straightened them out, they would see a message warning against reckless driving.
This professional campaign titled 'Banged-up car flier' was published in Brazil in October, 2012. It was created for the brand: Detran-RS, by ad agency: Escala. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Régis Montagna
Art Director: André Blanco
Copywriter: Maurício Cardoso