La Ciudad de la Raqueta


Agency: JWT


The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

This professional campaign titled 'Ballrocking' was published in Spain in March, 2013. It was created for the brand: La Ciudad de la Raqueta, by ad agency: JWT. This OOH Outdoor medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus


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