Integrated Transport Center

#BACKSAFE: Don't Text and Drive.

Agency: The Idea Agency

Your safety and the safety of others matter. Put your phone down, focus on the road, and be a part of the change. It's time to drive responsibly with #BACKSAFE!

Keep your eyes on the road, not on your phone. Join us in the #BACKSAFE campaign and help make Dubai's roads safer for everyone. Don't Text and Drive – it can wait!


The Integrated Transport Center Dubai's #BACKSAFE campaign is a powerful message urging the public not to use social media while driving. This awareness initiative employs eye-catching visuals, engaging content, and real stories to emphasize the dangers of distracted driving. Through social media outreach and education, it aims to create a culture of safer and more responsible driving by encouraging individuals to prioritize safety on the road.

This professional campaign titled '#BACKSAFE: Don't Text and Drive.' was published in United Arab Emirates in May, 2022. It was created for the brand: Integrated Transport Center, by ad agency: The Idea Agency. This Digital and OOH Outdoor media campaign is related to the Automotive, Education, and Media industries and contains 2 media assets. It was submitted 4 months ago.


Advertising Agency: The Idea Agency, Abu Dhabi, United Arab Emirates
Production Company: The Idea Agency, Abu Dhabi, United Arab Emirates
Art Director: Hussein Mohamed
Copywriter: Bassel Tomeh
Photographer: N/A


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