Description
Lenovo has launched its global ‘Backing Every Business’ initiative in partnership with Eva Longoria, aimed at supporting small businesses through mentorship, funding and technology. At the heart of the campaign is ‘Twinning’, a programme that pairs entrepreneurs facing similar challenges, turning isolation into collaboration, with some participants even matched directly with Longoria.
To bring the idea to life, director Nat Prisco crafts a tongue-in-cheek anthem film that plays on Longoria’s multifaceted career. Set within a stylised, cinematic world of success cues, the film follows her delivering key information with humour and poise, while showcasing Lenovo’s ThinkPad X9 and inviting business owners to apply for mentorship, grants and AI-powered tools in partnership with Intel.
Built on the insight that shared challenges are easier to overcome, ‘Twinning’ positions Lenovo as more than a technology provider, instead framing it as a partner in growth. By fostering connection, knowledge-sharing and access to resources, the initiative aims to create a global support network that empowers entrepreneurs to navigate complexity, scale their businesses and build long-term success.
This professional campaign titled 'Backing Every Business' was published in United States in April, 2026. It was created for the brand: Lenovo, by ad agency: Zeno Group. This Film medium campaign is related to the Electronic Devices, Electronics, Technology, and Finance industries and contains 1 media asset. It was submitted 10 minutes ago.
