Backed Baby

Agency: Johnnyambient


Backing babies is very common in Africa and it’s one of the ways strong bonds are built between the mother and her child and so at an event for nursing mothers organized by Mamalette, we deployed this ambient idea with a make-believe baby being backed by her mother which could be anyone who sat on the branded sits.. We had the baby holding our client's brand to reinforce the connection between a mother, a child and our brand. Biosea cod liver oil with orange flavour.

This professional campaign titled 'Backed Baby' was published in Nigeria in November, 2016. It was created for the brand: Biosea, by ad agency: Johnnyambient. This Ambient medium campaign is related to the Health industry and contains 2 media assets. It was submitted almost 7 years ago.


Advertising Agency: Johnnyambient, Lagos, Nigeria
Creative Director: John Usifo
Art Director: Ayo Ishola
Photographer: Bunmi Soremekun
Additional Credits: Martins Mommah / Biofem Group


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