Cinema du Parc

The Thing, Blue Velvet, The Big Lebowski

Agency: Les Évadés


Cinéma du Parc is a small independently run movie theatre that prides itself on screening the best selection of classic, foreign and director-oriented films. They recently started midnight screenings. The aim in this new series of posters was to pick three very masculine, macho characters from each film and soften them up with traditional portraiture. Taiwanese illustrator Hsiao-Ron Cheng’s hyper realistic style had the perfect blend of realism and gentleness to create this wanted contrast.

This professional campaign titled 'The Thing, Blue Velvet, The Big Lebowski' was published in Canada in July, 2017. It was created for the brand: Cinema du Parc, by ad agency: Les Évadés. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: Les Évadés, Montréal, Canada
Creative Director: Charles Gagnon
Art Director: Martin Dupuis
Illustrator: Hsiao-Ron Cheng


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