Description
Holland & Barrett has launched ‘Back Your Body’, a new brand platform developed with Lucky Generals, built on the insight that people often neglect their bodies until something goes wrong. The platform reframes the brand as a proactive partner in everyday wellbeing, encouraging consumers to support their health consistently through advice, science-led products and tools, alongside a commitment to offer 300,000 free monthly Wellness Check-Ins.
The campaign brings this idea to life by giving the body a literal voice, with different body parts expressing their needs through a choral performance set to Show Me Love by Robin S.. Directed by Bradley & Pablo through PRETTYBIRD, the film uses humour and creativity to make the message engaging, supported by social activations and out-of-home work that extend the “Body Talks” concept.
Targeting a more proactive 25–39 audience, the platform aims to modernise perceptions of Holland & Barrett, shifting it from a traditional high street retailer to a contemporary wellness brand. By combining a refreshed identity with culturally resonant storytelling, ‘Back Your Body’ positions the brand as an everyday ally in maintaining long-term health and wellbeing.
This professional campaign titled 'Back Your Body' was published in United Kingdom in April, 2026. It was created for the brand: Holland & Barrett, by ad agency: Lucky Generals. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 4 minutes ago.
