This Can. So You Can

Accelerator Active Energy has unveiled a refreshed visual identity alongside its new ‘This Can. So You Can.’ campaign, marking a significant evolution in both design and positioning. Featuring Livvy Dunne, the work introduces brighter, more vibrant packaging and a central “upgrade” concept, with Dunne activating the new look as a symbol of enhanced performance and energy.

The campaign follows Dunne across training, travel and everyday routines, using the “This Can” device to link the product directly to moments of action and momentum. Additional appearances from investors and athletes including Travis Kelce, Paula Badosa and Kai Trump extend the message, reinforcing the brand’s performance-driven identity and its strategy of working with talent as long-term partners rather than just endorsers.

By combining a bold visual refresh with a campaign rooted in real usage, Accelerator positions itself as both functional and lifestyle-driven. The success of Dunne’s Cotton Candy flavour, now the brand’s top-selling SKU, highlights the effectiveness of this approach, with authenticity and athlete involvement driving both cultural relevance and commercial impact.

Both initiatives will roll out across Instagram, TikTok, YouTube, email, and other digital platforms, supported by content from Accelerator’s growing network of athletes, creators, and ambassadors.