Description
Extrabom presents: back-billboard against domestic violence.
A billboard created to face domestic violence head on and most importantly, increase reports.
Located at one of the main access roads to Serra, the city with the highest number of records of domestic violence in Espírito Santo, Brazil.
Don’t turn your back on domestic violence. Report it. Call 180.
This professional campaign titled 'Back Billboard' was published in Brazil in August, 2024. It was created for the brand: Extrabom, by ad agency: MP. This OOH Outdoor medium campaign contains 1 media asset. It was submitted 6 months ago.
Credits
Agency: MP, Brazil
Client: Extrabom Supermercados
Title: Back Billboard
Creation: Louis Debbané, João Pitanga
Account Executives: Gabriela Hertel, Renata Boechat
Media: Nerilda Evangelista
Planning: Andressa Oliveira Santos
Audiovisual production: Maria Cláudia Marchesin
Client’s approval: Yuri Corrêa
