To push Trial and collect FPD (first-party data). In order to use it for more personalized communications with moms throughout all consumer journey as baby grows.
Until 2022, the Huggies brand primarily communicated with moms through television screens, as the most trusted media channel. In 2022, the strategy was changed and brand decided to focus on digital promotion and collecting FPD (First-Party Data), which was obtained by gathering data from moms who registered to receive a coupon on a special website.
This professional campaign titled 'BABY'S FIRST EMBRACE' was published in Kazakhstan in September, 2023. It was created for the brand: Huggies, by ad agency: dasm/ms in affiliation with Mindshare. This Digital and Direct media campaign is related to the Other industry and contains 1 media asset. It was submitted 13 days ago.
Advertising Agency: dasm/ms in affiliation with Mindshare
Asiya Zhaleeva - Senior Brand Manager
Zaur Agaev - Senior Brand Manager
Alexey Goncharov - Marketing Manager
dasm/ms in affiliation with Mindshare:
Yulia Pak - Director
Tazagul Tazhiyeva - Media Director
Kamola Ismoilova - Strategy Director
Bakhtiyar Sebepov - Client Service Director
Yekaterina Zhumazhanova - Senior Media Planner