UNVEILING THE POWER OF PERSONALIZATION THROUGH FIRST-PARTY DATA
Description
Kotex’s marketing objectives were to:
∙ Grow penetration of Kotex within all segments (pads, liners, tampons) among strategic target audience through switching users from competitors;
∙ Recruit fertile women population at POBA (Point Of Brand Adaption) age.
As a media agency our goal was to strengthen the position of Kotex in the feminine hygiene category by pushing the trial and collecting first-party data for further personalized communication with the Target Audience.
This professional campaign titled 'UNVEILING THE POWER OF PERSONALIZATION THROUGH FIRST-PARTY DATA' was published in Kazakhstan in September, 2023. It was created for the brand: Kotex, by ad agency: dasm/ms in affiliation with Mindshare. This Digital medium campaign is related to the Other industry and contains 1 media asset. It was submitted 7 months ago.
Credits
Advertising Agency: dasm/ms in affiliation with Mindshare
Kimberly-Clark Kazakhstan:
Asiya Zhaleeva - Senior Brand Manager
Gulzhan Seitmagambetova - Marketing Manager
Marina Koishigulova - Brand Manager
dasm/ms in affiliation with Mindshare:
Yulia Pak - Director
Tazagul Tazhiyeva - Media Director
Kamola Ismoilova - Strategy Director
Bakhtiyar Sebepov - Client Service Director
Yekaterina Zhumazhanova - Senior Media Planner
