Baby Bonuses

Kiwi telecommunications company 2degrees worked with TBWA\NZ, to celebrate the next generation of their company following its merger with Vocus NZ in a truly novel way - by giving baby bonuses to the next generation of Kiwis born on 1 June 2022. The initiative aims to give some New Zealand families a head start in creating their own fairer future, a gesture that aligns beautifully with 2degrees’ purpose of Fighting for Fair.

2degrees welcomed the merger on June 1st with a humorous and heartwarming campaign, starring a group of babies in custom-made baby business suits representing the future of New Zealand. As they battle with phones, calculators and keyboards, we learn that the next generation of 2degrees is pledging to be the fairest yet, by supporting this next generation of Kiwis. Committed to helping their families start building a fairer future for themselves, the telco will put its money where its mouth is, granting all babies born on June 1st a share in 222,000 NZD in bonuses.

The initiative represents the latest work for 2degrees by TBWA\NZ, who partnered on the launch of their Fighting for Fair brand purpose and platform, aiming to battle business and cultural unfairness for Kiwis via a range of campaigns that challenge the status quo. For this latest iteration, 2degrees worked with TBWA\NZ to assure New Zealanders that the merger would mean they were more dedicated than ever to their fight for fairness.