This ad creatively encourages Nigerian workers to take a pause on work related activities on Workers day so that they can rest or do any other thing they can’t find time to do on a normal day. Here, we play with the ”play button” sign and this ties the brands elements/essence (e.g. butter, food, cooking, baking e.t.c) to pass the message that everything else asides from work e.g eating, resting, playing e.t.c should be explored on Workers day.
This professional campaign titled 'Press Play' was published in Nigeria in June, 2022. It was created for the brand: Arla Dano, by ad agency: Nitro 121. This Content and Design media campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago.
Advertising Agency: Nitro 121, Lagos, Nigeria
Managing Director: Lampe Omoyele
Executive Creative Director: Sule Momoh
Creative Director Copy: Oyindamola Fakile
Creative Director Art: Chamberlin Ukenedo
Art Director: Samson Alabi
Copywriter: Ogechukwu Agbalugo
Brand Managers: Victor Anyanwu and Temilola Okunola