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The Canadian Women’s Foundation

AwarePod: Better Safe Than Stereo

Agency: m5 Halifax

AwarePod

Description

The Canadian Women’s Foundation is launching AwarePod, the world’s first earbud for women. AwarePod features advanced audio performance, cutting-edge design, leading wireless technology … all in just one earbud.

Why just one? Because for women and gender-diverse people to feel safe, they’re expected to keep one ear to the ground.

One third of Canadian women feel unsafe in public. This often leads them to grip their keys to protect themselves, pretend to talk on their phones to deter unwanted attention, and use just one earbud to stay aware of their surroundings. Everyday activities like riding public transit, going for a run or to the gym, being out at night or simply walking or rolling down the street feel like vulnerable situations for too many women, girls and gender-diverse people. With the launch of AwarePod, the Canadian Women’s Foundation is shining a spotlight on these gendered differences in public safety.

Learn more: Awarepod.com

This professional campaign titled 'AwarePod: Better Safe Than Stereo' was published in Canada in November, 2024. It was created for the brand: The Canadian Women’s Foundation, by ad agency: m5 Halifax. This Content, Design, and Film media campaign is related to the Electronics, Technology, Other, and Personal Accessories industries and contains 1 media asset. It was submitted 2 months ago.

Credits

Advertising Agency: m5 Halifax, Canada
Executive Creative Director: Damian Bonse
Creative Director: Adam Sterling
Copywriter: Gabrielle Lazarovitz
Art Director: Juan Felipe Arango
3d & Motion Graphic: Gareth Fowler
Video Editor: Chris Reid
Senior Account Director: Kertney Russell

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