Description
This campaign empowers homeowners to overcome their fear of bugs by reframing pest control as a bold mission. Through witty phrases like “Sting Operation,” “Liquid Courage,” and “Buzzkill,” the ads playfully depict bug-killing as an act of bravery, making consumers feel like “bug assassins.” Using humor and relatable language, the campaign positions Raid as a tool for taking charge against household pests, transforming the experience from a source of fear to empowerment and confidence.
This student campaign titled 'Don't Bug Out' was published in United States in November, 2023. It was created for the brand: Raid, by ad school: The University of Alabama. This Print medium campaign is related to the House, Garden and Household Products industries and contains 4 media assets. It was submitted 27 days ago.
Credits
Advertising Agency (School): The University of Alabama, Tuscaloosa, AL
Art Director: Ally Engleman
Copywriter: Kayla Roberson
