Problem: Scientists predict the damage caused by climate change will be irreversible by 2050
Insight: People don't feel as pressed to take action against climate change because they don't see the effects in their daily lives yet.
Solution: Volvo shows everyone what their futures will look like if climate change is not taken seriously.
This student campaign titled 'Avoidable Reality' was published in United States in April, 2023. It was created for the brand: Volvo, by ad school: S.I. Newhouse School of Public Communications. This Digital and Experiential media campaign is related to the Automotive and Electronics, Technology industries and contains 5 media assets. It was submitted 22 days ago.
School: S.I. Newhouse School of Public Communications
Art Director: Victoria Aragi
Copywriter: Kayla Beck
Instructor: Mel White