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Signs by tourist locations that feature giant holes & craters, highlighting the destruction caused by Warheads.

Signs by tourist locations that feature giant holes & craters, highlighting the destruction caused by Warheads.

Fake news articles published on The Onion about Warheads causing extreme destruction.

Fake news articles published on The Onion about Warheads causing extreme destruction.

Fake news articles published on The Onion about Warheads causing extreme destruction.

Warheads comments on Twitter posts about meteor strike news, headlines, etc. apologizing for the destruction that they’ve caused.

Caution signs by potholes, highlighting the destruction caused by Warheads.

A Warhead that disrupts a viewer’s scrolling by destroying their TikTok video.

Description

Warheads are so sour, the acid in them becomes destructive.

This student campaign titled 'Destructively Sour' was published in United States in May, 2023. It was created for the brand: WarHeads, by ad school: S.I. Newhouse School of Public Communications. This Digital, Integrated, and OOH Outdoor media campaign is related to the Confectionery, Snacks industry and contains 8 media assets. It was submitted about 1 year ago.

Credits

School: S.I. Newhouse School of Public Communications
Art Director: Dianna Higaki
Copywriter: Avery Schildhaus
Instructor: Mel White

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