Description
Every winter, people die in avalanches — not because there are no warnings, but because they are ignored. Warning signs are everywhere, and as a result, they lose their impact.
With Avalanche Alert Ads, the Diedamskopf ski resort addresses this problem by repurposing the largest existing attention infrastructure: digital advertising.
Instead of traditional ads, smartphones in high-risk areas automatically display location-specific avalanche warnings — without the need for an app, registration, or activation.
Based on avalanche reports and developed in collaboration with mountain rescue services, the terrain is divided into digital safety zones. As soon as users enter a risk zone, a warning is delivered in real time via programmatic ad placements.
This allows the system to reach up to 90% of smartphones in the area, reducing entries into closed slopes by as much as 37%.
Avalanche Alert Ads turns advertising into a life-saving warning system — scalable and deployable worldwide.
This professional campaign titled 'Avalanche Alert Ads' was published in Austria in January, 2026. It was created for the brand: Ski resort Diedamskopf, by ad agency: Demner Merlicek & Bergmann / DMB.. This Digital and Experiential media campaign is related to the Hospitality, Tourism, Public Interest, and Sports industries and contains 1 media asset. It was submitted 1 day ago by PR Manager: Janina Schwarz of Demner, Merlicek & Bergmann / DMB..
Credits
Agency: Demner, Merlicek & Bergmann / DMB., Vienna, Austria
Digital Agency: Digitalbackup, Vienna, Austria
Media Agency: Media1, Vienna, Austria
Managing Director: Marcello Demner, Jürgen Vanicek
Executive Creative Directors: Alistair Thompson, Sebastian Kaufmann
Creative Director: Lukas Hueter
Head of Digital: Christoph Hofbauer
Copywriters: Marco Rovny, Luca Werner-Tutschku
Art Direction: Patrick Bohacek
Graphic Designer: Klementa Cupi
Motion Designer: Rodrigo Pino, Elisa Breitenbrunner
Digital Project Management: Patrick Pölt
PR: Janina Schwarz
Strategy: Katharina Schmid
