Using creativity to cut through industry fluff
Agency: Digital Radish
Description
A campaign about shear honesty.
In a recruitment industry filled with overpromises and snake oil salesmen, KellyOCG is the only workforce solution that tells it like it is.
Created by The Radish Agency, this ‘no fluff’ campaign took that message to the nth degree.
The campaign featured:
Out of home and digital executions featuring beautifully designed sheared, ‘no fluff’ animals.
Clear, enticing campaign messaging.
A live event experience that saw attendees build their very own cuddly toy – from the leftover industry ‘fluff’ they were leaving behind.
This professional campaign titled 'Using creativity to cut through industry fluff' was published on April 22, 2026. It was created by ad agency: Digital Radish. This Design, Experiential, and Print media campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 2 hours ago.
Credits
Agency: Radish
Client: Kelly OCG
Creative Director: Matthew Burrows
Copywriter: Brian McKay
Strategist: Cheryll Randall
Account Manager: Charlotte Bresnahan
