Augmented Reality

Agency: 5SEIS


Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors.

This professional campaign titled 'Augmented Reality' was published in Argentina in October, 2012. It was created for the brand: Impulse, by ad agency: 5SEIS. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Directors: Pablo Saquero, Gabriel Aufgang
Producers: Corina Iannone, Ariel Serra
Additional credits: Altheim

Art Directors Club


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