IT Moments
IT Moment - Birthday
IT Moment - Vacation
IT Moment - Car
IT Moment - Lunch
IT Moment - Weekend
IT Moment - Elevator
Description
IT Moments - Bringing the everyday chaos of IT to life
Everyday IT interruptions often happen outside the office: on elevators, lunch breaks, commute, or vacation. Atera turned these quirky, spontaneous disruptions into comedic yet relatable snapshots of the modern tech professional’s day-to-day.
Atera (agentic AI platform) launched “IT Moments”, a POV video made with Veo3, capturing the awkward, funny, and oh-so-relatable situations and daily disruptions IT professionals face daily.
From a coworker handing you cake and a meeting-room crisis, to a “minor slip” on your way out for the weekend, to an urgent phishing alert delivered right to your beach chair,each scene plunges viewers into the field-of-view of an IT technician wrestling with life’s beautifully inconvenient interruptions, in moments that feel all too familiar.
The video blends humor and truth to highlight the everyday interruptions IT teams handle without breaking stride while introducing Atera’s Autonomous IT power.
Launched across social media, the campaign (long version and 9 short videos) is designed to build awareness for Atera’s agentic AI capabilities and lead up to our exclusive virtual event on September 8th, where we’ll showcase the full potential of IT Autopilot from resolving 40% of IT workload instantly to delivering 24/7 autonomous support.
"IT Moments" will roll out on Atera’s channels, inviting IT teams worldwide to share their own “this just happened to me” stories.
About Atera:
Atera is the agentic AI platform for IT professionals, eliminating 40% of workloads through autonomous IT so moments like these become easier, faster, and less disruptive.
This professional campaign titled 'IT moments' was published in Israel in August, 2025. It was created for the brand: Atera, by ad agency: Atera Creative Team. This Film medium campaign is related to the Other industry and contains 7 media assets. It was submitted 4 months ago by Senior Creative Director: Elad Gaizler of McCann Tel Aviv.
Credits
Brand: Atera
Creative and Production: Atera Creative team
CMO: Nir Elharar
Head of Creative: Yaara Dekel
Creative Manager, Director, Editor: Elad Gaizler
Creative, User Acquisition manager : Adi Orr
Motion and creative video specialist: Yotam Rapaport
Creative Copywriter: Ashley Amar
