ADVERTISING

Jake's House

ASD Band

Agency: Edelman

Description

Given autism can be a very isolating condition, we decided to use the universal power of music to bring the community together. We formed a band and named it ASD (for autism spectrum disorder) and it features five very talented performers all on the autism spectrum. In honour of Canadian Autism Awareness Month, the band recorded cover versions of classic pop songs (“I Got You Babe”, “Stitches’ and “Ain’t No Mountain High Enough”) at famed Metalworks Studios with the songs being released throughout October on all music streaming platforms (Spotify, Apple Music, etc.)
To celebrate the release of “I Got You Babe”, we created a music video). To make the experience as inclusionary as possible, we invited individuals on the spectrum from around the world to perform along to the songs and we received submissions from 11 different countries. Everyone featured in the video were made official members of the band. We also launched a merch site, featuring the band’s logo which was co-created by a non-verbal autistic graphic designer from the U.K.

This professional campaign titled 'ASD Band' was published in Canada in October, 2020. It was created for the brand: Jake's House, by ad agency: Edelman. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 2 years ago by CCO, Canada: Andrew Simon of Edelman Canada.

Credits

Advertising Agency: Edelman Canada, Toronto, Canada

ADVERTISING

iStock Essentials

Home With Festive Outdoor Christ...

Artist: JamesBrey

iStock Signature

Cooking

Artist: John-JamesGerber

iStock Signature

Cooking

Artist: John-JamesGerber

iStock Essentials

Home With Festive Outdoor Christ...

Artist: JamesBrey

iStock Signature

Cooking

Artist: John-JamesGerber

iStock Essentials

sold house motion graphic concept

Artist: James Foulds

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.