“15w-50” motor oil-scented men’s cologne. Custom packaged, 2 oz. aluminum spray bottles. Fragrance selected to suggest the auto racing experience.
This professional campaign titled 'Aroma advertising' was published in United States in September, 2011. It was created for the brand: BMW, by ad agency: Baldwin&. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Baldwin&, Raleigh, USA
Creative Directors: David Baldwin, Bob Ranew
Art Director / Bottle Design: Rob Frasketti
Copywriter: Haley Reaver