Fargo Bread

Argentinian Intelligence

Agency: Ogilvy Argentina

Fargo- Argentinian Intelligence (Film)

1. Dulce de Leche I.ARG

2. Vegetables Sandwich I.ARG

3. Tomato Sauce I.ARG


Ogilvy Buenos Aires and Fargo are launching a new campaign centered around the current surge in artificial intelligence. However, the subsidiary emphasizes the importance of highlighting our inherent intelligence—the one ingrained in our culture: Argentinian Intelligence.

This unique intelligence defines how Argentines savor their meals, consistently complemented by Fargo varieties. Consequently, the campaign portrays different situations showcasing the application of this distinctive intelligence.

The graphic campaign merges the two intelligences: A.I. and A.IARG. Each piece vividly illustrates how Argentine intelligence consistently enriches the dining experience.

This professional campaign titled 'Argentinian Intelligence' was published in Argentina in November, 2023. It was created for the brand: Fargo Bread, by ad agency: Ogilvy Argentina. This 360°, Film, and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted 20 days ago.


Agency: Ogilvy Buenos Aires
CEO: Constanza Archain
DGCs: Rodrigo Isaia /Alejandro Garone
Creative Director: Roberto Patxot / Renzo Tapia
Creative Team: Francisco Chillemi - Tom Fusco - Patricia Di Ciano - Federico Franco - Jazmin Lopez Camelo - Lucio Fedele - María del Pilar Alonso
Head Of Digital: Julian Pochettino
Account Director: Ornela Potenza
Account Team: Julieta Kalipciyan - Sofía Luna Miraglia - Ornella Sinagra
Agency Production Director: Gastón Andrés Sueiro
Agency Production: Patricio Browne
Head of Planning Latina Sur: Javiera Romero Silva
Strategy Director: Julieta Lonegro
On behalf of the client: Federico Garcia- Martin Ferrara- Daiana Yanina Gonzalez
Photography: Betania Raiz
Director: Betania Raiz
Retouching: Diego Chiliano
Backgrounds artificial intelligence: Eduardo Wallace

Production Company: PRIMO
Director: Gustavo Taretto & Sofi Tau
Product Director: Nes Buzzalino
Director of Photography: Leandro Filloy
Art Director: Natalia Grosso
Costumes: Maria Jose Aicardi
Executive Producer: Caro Cordini
Production Company: Gala Gonzalez Costes & German Lentini
Post Production Coordinator: Seba Lopez
Post Production: Primo Post
VFX: Mariano Santilli
Editing: Pablo Mari
Color: Anahi Piccinin
Voiceover: Pablo Tomás
Sound design: Porta Estudio
Music producer: Titan

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