Description
Bogotá is more than a capital — it’s proof that action speaks louder than words.
“Aquí Sí Pasa” (“Here, it happens”) became a 360° communication platform built with all Bogotanos, turning them into the voice of their own city.
Through film, outdoor, social media, and on-the-ground activations, the campaign celebrates a city where things truly happen: works get done, people connect, and hope takes shape in everyday life.
It’s not a government talking to citizens — it’s citizens talking about their city.
Here, it happens. Bogotá, my city, my home.
This professional campaign titled 'Aquí Sí Pasa - Bogotá mi ciudad, mi casa' was published in Colombia in March, 2025. It was created for the brand: Alcaldía de Bogotá, by ad agency: Zelva Agency. This 360°, OOH Outdoor, and Print media campaign is related to the Hospitality, Tourism, Public Interest, and Travel and Tourism industries and contains 8 media assets. It was submitted about 2 months ago by Creative Director: Felipe Miranda of Zelva Agency.
Credits
Consejería Comunicaciones Alcaldía de Bogotá
Advertising Agency: Zelva Agency
Growth Director: Pedro Santos
Chief Creative Officer: Hamilton Peña
Creative Directors: Felipe Miranda, Wilmar Daza
Copywriters: Luis Felipe Hernández "Tocayo"
Art Directors: Wilmar Daza, Juan Sebastián Parada, Daniel Arrubla
Production: Consejería Comunicaciones Alcaldía de Bogotá
