Give your gift.

Gap’s holiday campaign Give Your Gift celebrates the power of individuality and connection, showing how sharing our unique gifts makes us stronger together. Directed by Bethany Vargas and photographed by Bjorn Iooss, the film builds on the momentum of last year’s campaign and is anchored by a reimagined version of Miley Cyrus’ The Climb, performed by 20-year-old London-based singer-songwriter SIENNA SPIRO. Joined by a multigenerational choir ranging in age from 8 to 72, SIENNA transforms the nostalgic anthem into a soulful expression of strength, unity, and optimism, underscored by music and sound from Affect.

Chief Marketing Officer Fabiola Torres describes the campaign as a continuation of Gap’s mission to uplift creators and connect through authentic, multi-generational storytelling. Rooted in culture and creativity, Give Your Gift bridges music, fashion, and emotion across every touchpoint—from social to stores. Complementing the message, Gap’s holiday collection spotlights elevated comfort and timeless style, featuring new CashSoft silhouettes and textures, expanded matching sets, and updated fleece essentials designed for both gifting and self-gifting.