A Work of Cuisinart

Cuisinart has launched ‘A Work of Cuisinart: The Roommates,’ its first episodic social campaign created specifically for TikTok, Instagram, and YouTube Shorts. Developed by Fallon, the 14-part non-linear series moves away from traditional product-focused advertising, using dialogue-driven humour and entertainment-first storytelling to connect with younger audiences while showcasing Cuisinart’s kitchen innovations.

The series follows Lucy, a passionate modern home cook, and Bruno, a literal starving artist transported from the 17th-century Baroque era who immediately recognises culinary craftsmanship. Together, the unlikely roommates demonstrate how the right kitchen tools can turn everyday cooking into an art form, with six Cuisinart products featured as they create everything from roasted chicken to homemade ice cream.

Directed by Kelsey Taylor with food styling by Sue Li, the campaign builds on Cuisinart’s ‘A Work of Cuisinart’ platform by positioning cooking as a creative outlet rather than a chore. The social-first format is designed around the way audiences naturally consume short-form content, combining theatrical humour and product demonstrations to show how home cooks can turn everyday ingredients into culinary masterpieces.