APOLINÁŘ ULTRAS
Agencies: DDB Prague • about95
Description
The effort of a woman giving birth is comparable to the performance of a professional footballer. The same applies to doctors and nurses, who run tens of kilometers during their shifts. Unlike athletes, however, they do not have facilities or loud fan support. This changed with the establishment of Apolinář Ultras: a fan club of a women's hospital, which first presented itself at the Sparta vs. Slavia derby. The goal was to gain support and attract the attention of politicians who were deciding on funding for the necessary reconstruction.
This professional campaign titled 'APOLINÁŘ ULTRAS' was published in Czech Republic in January, 2025. It was created by ad agencies: about95 and DDB Prague. This campaign is related to the Health and Sports industries and contains 2 media assets. It was submitted about 3 hours ago by Head of Operations: Soňa Lacinová of DDB Prague.
Credits
Chief Creative Officer: Klára Palmer
Head of Art: Iva Nitkulinec
Senior Copywriter: Markéta Kolodžejová, Radek Mojžíš
Copywriter: Pavol Klima
Senior Art Director: Jakub Jedinák
Senior Integrated Designer: David Boleslav
Account Director: Rostislav Novák
Project Manager: Lucie Špeldová
Photographer: Lucie Robinson
Producer: Ondřej Martinec, David Procházka
Post-production: Jakub Coufal, Pello Seron, Jakub Křen
Head of DTP: Tomáš Mondschein
Case study videographer: Pello Seron
