Description
How far would you go for a friend? Velkopopovický Kozel put Czechia to the test with a nationwide friendship challenge. Random people called a friend to help move a couch within one hour and celebrated with beer from the Kozel couch fridge. Online, users guessed which city the couch would visit next for a chance to win it. The campaign generated 6M total reach… and 1 very lucky friend who won the iconic Kozel couch with a built-in fridge.
This professional campaign titled 'The Ultimate test of friendship' was published in Czech Republic in July, 2025. It was created for the brands: Asahi and Kozel, by ad agency: Zaraguza. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 2 hours ago by Executive Creative Director: Roman Biath of Zaraguza.
Credits
Executive Creative Director: Roman Biath
Creative Team Leader: Dajana Székelyová
Copywriter: Dajana Székelyová, Judita Noskajová, Jana Brišová, Ivanna Yovzhiy
Art Director: Michal Černo, André Lavrador, Vojtěch Ježek
Designer: Lukáš Chudáček
Director: Adam Pavelka
Account Director: Kristína Rusyn
Account Manager: Ema Lujza Chudá, Soňa Kaprálová
Strategy Director: David Červený
Strategic planner: Lucia Urbaníková
Social Media: Adela Neugebauerová
Influencer Agency: Story TLRS
