Another Ford Transit

Ford Pro and Born Social have turned an everyday sight on UK roads into the focus of a new campaign for Transit, after capturing 320 of the vans passing a single stretch of road in just an hour at 5am in the UK.
The footage forms the basis of ‘Another Ford Transit’, a new campaign celebrating the people behind the UK’s most popular van and the role they play in getting the working day started.
Almost one in five vans sold in the UK is a Transit. Rather than simply telling people how popular the vehicle is, Born Social set out to prove it.
At 5am, the team filmed a single stretch of road for just sixty minutes on roads in the UK. In that time, hundreds of Ford Transits passed the camera. The real, unstaged footage became the campaign's hero film, transforming Transit’s everyday visibility into a celebration of the people behind the wheel.
Building on Ford’s wider ‘Mornings Made Possible by Doers’ territory, ‘Another Ford Transit’ shifts attention from the vans themselves to the tradespeople, business owners and workers already on the road while much of the UK is still waking up.
The campaign will run across organic and paid social, supported by cutdowns, with paid content driving audiences through to book a test drive.