Description
Sharing a striking new experiential concept – City Tundra – which reframes the city itself as Moose Knuckles’ natural habitat — where winter isn’t an obstacle, but a statement.
Created by MATTE Projects, City Tundra transforms familiar urban landmarks—from cars and traffic signals to phone booths—into frozen artifacts emerging from sculptural snowdrifts. The result is a surreal, monochromatic landscape that redefines the city as Moose Knuckles’ natural habitat, turning heads long before the brand is revealed.
Following a cultural brand-awareness activation at ComplexCon, the experiential vessel (a shipping container) is heading to Chicago to celebrate the opening of Moose Knuckles' new flagship store.
This professional campaign titled '‘City Tundra’ on Chi’s Magnificent Mile ' was published in United States in October, 2026. It was created for the brand: Moose Knuckles, by ad agency: MATTE Projects. This Experiential medium campaign is related to the Fashion and Retail Services industries and contains 3 media assets. It was submitted about 2 hours ago.
Credits
MATTE Credits
Max Pollack | Partner, CEO
Neda Whitney | President
Josh Kitts | Senior Director, Client Services
Michael Yu | Creative Director
Adriana Avendano | Senior Experiential Designer
Hyo Kwon | Senior Graphic Designer
Thad Somoza | SVP, Head of Production
Jimmy Tran | Director, Experiential Production
Corey Kamenoff | Senior Producer
Michaela Petigrow | Producer
David Salguero | Producer
Jordan Knight | Photographer
Moose Knuckles Credits
Reese Pozgay | SVP, Brand & Marketing
Maxine Viezel-Mathieu | Global Director of Communications & Community
Jassmin Yalley | Director, Creative Operations
Angela Kote | Director of Creative & Influencer Partnerships
Elisa Schwalm | Integrated Brand Director
Ren Jett | Brand Creative Director
