In the Mood for Dugga Pujo with Adya Dairy

Durga Puja, the grand festival that unites Bengal and the whole of India in devotion, is a time of immense joy and celebration, originating from the age-old aspects of tradition and nostalgic emotion. It's a festival that encapsulates a multitude of moods, each one as rich and diverse as the people it brings together. In this campaign by MYNDROOT, on behalf of our esteemed client, Adya Dairy, we aimed to capture the essence of Durga Puja by showcasing the many vibes of the divine celebration, illustrated with intricacy across Adya Dairy's Milk pouches, thereby attempting to connect with the target audience on a deeper, emotional level.
For the Sasthi creative, we portrayed the instances of pandal hopping, whereas, for Saptami, we targeted the lovebirds and their romantic mannerisms; for Ashtami, we moved on to highlighting the many detailed arrangements needed for executing the rituals with piety, while for Nabami, we pinpointed at the festive dress-ups that turn the celebrations even more colourful and vibrant. Lastly, for Dashami, we focused on the Sindur Khela ceremony, where women of all age groups participate and bid farewell to the divine Goddess.
We have no doubt that the aficionados will truly value the art and the underlying concept that beautifully reflects the depths of our Bengali heritage, intertwining our client's brand with the spirit of the festive occasion.