Description
How do you launch a cookie inspired by the art of pastry? By giving it a pastry shop of its own. To introduce the new Allatini Soft Kings Strawberry Cheesecake, we created a meticulously symmetrical, pastel-coloured world where strawberries, dough, white chocolate chips and strawberry purée come together with the precision of a master pastry chef.
Created with AI, the film transforms a simple product demonstration into a miniature cinematic story, following every ingredient from the pastry shop to the final, irresistibly soft cookie. Because when a Soft Kings contains all the indulgence of a strawberry cheesecake, it also contains all the art of the pastry shop.
This professional campaign titled 'Allatini Soft Kings: The Art of Pastry' was published in Greece in September, 2026. It was created for the brand: Allatini, by ad agency: Socialab. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 hours ago by Chief Strategist: Tasos of socialab.
Credits
Advertising Agency: Socialab, Athens, Greece
Creative Director: Stefanos Vouros
Creative Director: Vangelis Margaritis
Junior Copywriter: Dimitra Mihalakeli
Chief Strategist: Tasos Veliadis
Account Director: Elena Kontiza
Account manager: Maria Parastatidou
