Description
To launch the new Netflix series 'All the Light We Cannot See,' we didn't use the image of the main characters. For the first time, an artist with visual disabilities created the series' image through a work of art, which she made using her senses. This artwork was unveiled in out-of-home (OOH) advertising, digital pieces, and in free press media that covered the news.
This professional campaign titled 'All the light you can imagine' was published in Colombia in November, 2023. It was created for the brand: Netflix, by ad agency: Sancho BBDO. This Digital, Experiential, and OOH Outdoor media campaign is related to the Other industry and contains 1 media asset. It was submitted 5 months ago by Juan Diego Rivera.
Credits
Client: Netflix
Agency: Sancho BBDO
Artist: María del Carmen Torres
General Creative Director: Daniel Álvarez
Creative Directors: Diego Julián Rodríguez, Manuel Bedoya
Copywriter: Juan Diego Rivera
Art Directors: Juan David Pérez, Leonardo Castro
Executive Business Director: Juan Camilo Trujillo
Account Executive: Valentina Martínez
Production: Flare
