For sweet pastries from the villages of Mount Taygetus.
For Cycladic pastry recipes.
For artisanal recipes from ancient Greece.
Description
For generations, Greek flour has been shaped by the land it comes from.
In this campaign, we turned flour into landscapes — sculpted like Cycladic terraces, ancient marble reliefs, and the rugged mountains of Taygetus — to celebrate the diversity of Greek baking traditions.
Each visual transforms flour into a tactile expression of place, linking specific recipes to their geographic and cultural origins. From island pastries to ancient artisanal techniques and village-made sweets, the product becomes a symbol of how one ingredient carries the history, texture, and taste of an entire country.
This professional campaign titled 'Όλη η Ελλάδα / All of Greece' was published in Greece in June, 2025. It was created for the brand: St. George's Mills, by ad agency: LamaDDB. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted 33 minutes ago by LamaDDB of LamaDDB.
Credits
Advertising Agency (School): LamaDDB, Gerakas, Greece
Executive Creative Officer: Lazaros Evmorfias
Creative Director: Angeliki Karnoupaki
Art Director: Iuliia Piatnitcyna
Copywriter: Lazaros Evmorfias
