ADVERTISING

Saucony

All-New Hurricane 24

Agency: Team Bubbly

Description

Saucony, a leading global performance running lifestyle brand, has launched the completely redesigned Hurricane 24, featuring an all-new dual-cushioning system for all-day comfort and protection. Transformed from the ground up, the brand’s new flagship max-cushioned trainer pairs plush, energy-returning PWRRUN PB™ foam with a supportive PWRRUN™ foam frame that cradles the foot with each step, ensuring all-day comfort. Saucony’s signature CenterPath Technology™ provides comfort and protection thanks to a broader platform, higher sidewalls, and an asymmetric profile and rocker shape that guides the runner’s stride from impact to toe-off. The Hurricane 24 also features a breathable engineered mesh upper and an adaptive lacing system for a plush and secure fit. The new model will be available on July 1 at saucony.com and select retailers globally.

“The 24th edition of the Hurricane is back in the lineup after a two-year hiatus as our most cushioned trainer yet,” said Brian Moore, chief product officer for Saucony. “Designed for maximum comfort and protection, the Hurricane 24 is suitable for various activities, whether a long run, a short recovery shake out, or just everyday comfort. This shoe's dual-cushioning approach features the innovative energy-returning PWRRUN PB foam developed for our Endorphin series but now tuned to provide everyday cushioning, combined with a supportive cradle of our PWRRUN foam for maximum protection. Centerpath Technology utilizes higher sidewalls, a broader platform and a rocker shape to align the foot and ease it from heel to toe; you'll feel like your feet are getting a cozy, protective hug with every step.”

Hurricane 24 Features:

CenterPath Technology provides comfort and protection with a broader platform, higher sidewalls, an asymmetric profile and a rocker shape that guides the stride from impact to toe-off
Dual cushioning approach with highly responsive PWRRUN PB foam directly underfoot for maximum comfort while a broad base of PWRRUN foam surrounds and cradles the foot
Adaptive lacing system for secure fit
Soft and luxurious internal fabric treatments
XT 900™ outsole delivers full coverage ground traction and durability
Best For: Daily Run/Workout/Casual Movement
Heel-to-toe Offset: 6mm (38mm heel/32mm forefoot)
Weight: Men’s 10.6oz. (302g), Women’s 9.8oz (279g)
Sustainability: This style is vegan and contains recycled materials

This professional campaign titled 'All-New Hurricane 24' was published in United States in July, 2024. It was created for the brand: Saucony, by ad agency: Team Bubbly. This Integrated medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Client: Saucony
Production Company: Team Bubbly
Executive Producer: Andres Rojas
Executive Producer: Frank Siringo
Director: Miles Warren
Art Director & VFX Producer: Damien Nemire-Pepe
Director of Photography: Justin Derry
Production Designer: Luiza Rosa
Editor: Chris Campion
Wardrobe: Jaime Ortega
HMU: Bianca Duarte
Gaffer: Garland Berenzy
Key Grip: Chris O'Keeffe
Trinity Operator: Kyle Derry
Associate Producer: Malorie Gill
Associate Producer: Kim Squires
VFX Design and Animation: Alex Liou
Compositor: Evan Ryan
Original Rap: Cakes Da Killa
Female Runner #1: Dessa Delfin
Photographer: Vikram Valluri

Progressive Ins...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.