Description
Lay's announces its sponsorship of the Uruguayan national football team with a campaign centered on the "Lay's Handlers". These dedicated individuals, similar to ball retrievers on the field, ensure Lay's snacks are always available during matches. The campaign highlights their commitment to ensuring fans enjoy Lay's while supporting the team. Recognizing the vital role of these "Lay's Handlers", the campaign expresses gratitude for enhancing the experience of watching La Celeste play. No Lay's no game.
This professional campaign titled 'Alcanza Lay´s - (Lay´s Handler)' was published in Uruguay in June, 2024. It was created for the brand: Lay's, by ad agency: Notable. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Advertising Agency: Notable Publicidad
Production Company: Oriental Films
General creative director: Martín Rumbo
Creative director: Mayte Domínguez
Creative copywriters: Fernando Fagaldes & Pablo Sena