#AirfryBeforeYouBuy

Droga5 London, a part of Accenture Song, has created a humorous new commercial for Philips Airfryer, which sees leftover vegetables sing a rock opera to get a family to use food from the back of the fridge and transform it into a tasty new meal.

Food waste is a significant global issue that lives in every home. In the Netherlands alone, 33.4 kilos are wasted per year per person. That’s the equivalent of 138 euros. With six in 10 (60%) Dutch households owning an Airfryer, Philips is committed to helping every home reduce food waste.
In a category where fresh and delicious ingredients are heroes, Philips champions forgotten fruits and vegetables and shows how their Airfryers can help breathe new life into them.
The 30-second online ad features an ageing courgette, aubergine, and red pepper belt out a rock ballad from inside a fridge in an attempt to stop the dad of the family from replacing them with new vegetables. Through the lyrics, they urge him to eat them instead because, despite their wrinkled appearance, they can still be transformed into tasty family dishes with the help of a Philips Airfryer.
The commercial ends with the family sitting down to eat a delicious meal made using leftover vegetables, with the end line: “#AirfryBeforeYouBuy”.

The film, which combines humour with purpose, aims to change people's unsustainable behaviour with a sustainable solution by inspiring them to discover the potential of the food they already have in their kitchen with Philips Airfryer before buying new food.

The rock ballad was specially composed by Andrew Sherman.
The global ad, directed by Eros Vlahos through production company MindsEye, premieres on September 25 and will run online in the Netherlands and Australia across social media platforms, Facebook, Instagram, and YouTube for six weeks. The campaign will also be seen in out-of-home activations during the first two weeks, starting September 25 and ending October 8.