More Light.. More Magic..

School: Helwan University


The campaign express the strong lighting of the lamp, depending on transparence concept by making the fruits transparent so you can see the inner parts of them without cutting .

This student campaign titled 'More Light.. More Magic..' was published in Egypt in October, 2019. It was created for the brand: Philips, by ad school: Helwan University. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 4 years ago by Salma Ali.


Advertising School: Applied Arts, Helwan University, Cairo, Egypt
Creative Director/ Art Director: Salma Ali
Graphic Designer: Salma Ali
Supervisor: Abeer Hassan Abdo


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