Agency: TAG


Philips Sonicare offers a whitening process that works in just 1 hour, called Zoom. To effectively demonstrate this timely transformation of yellow to white teeth in just 1 hour, we created an hourglass in the shape of teeth, with the colour of the sand whitening as the minutes go by.

This professional campaign titled 'Hourglass' was published in Canada in January, 2018. It was created for the brand: Philips, by ad agency: TAG. This Print medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: tag, Toronto, Canada
Executive Creative Director: Ian Schwey
Associate Creative Director: Michael Genchi
Art Director: Leonardo Gonzalez
Copywriters: Sean Jordan, Mardi Morrison


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