Motorcyclists are an extremely vulnerable group and their safety is one of the priorities of the Directorate General of Traffic. And the fact is that 1 out of every 4 deaths in traffic accidents so far this year involved a motorcyclist. Ogilvy Madrid's new campaign for the DGT puts the spotlight on the motorcycle airbag vest, a hitherto little-known and under-used garment that can reduce the injury rate among motorcyclists.
This professional campaign titled 'Airbag Alive Collection' was published in Spain in December, 2021. It was created for the brand: DGT, by ad agency: Ogilvy. This Integrated medium campaign is related to the Automotive, Fashion, Public Interest, NGO, and Transport industries and contains 1 media asset. It was submitted over 1 year ago by Senior Art Director: Luis Miguel Abrego Garcia of Ogilvy.
Advertising Agency: Ogilvy, Madrid, Spain
Production Company: The Royal Production Company
Cco: Roberto Fara
Executive Creative Director: Chus Rasines
Creative Directors: Félix Carral, José Izaguirre
Creative Team: Lola Guillén, Luis Miguel Ábrego, Patricia Villarón
Account Director: Laura Roldán
Account Manager: Marta Diaz
Producer: Alberto Perez