Lay’s air is the prequel to tasty and the uncelebrated champion of our favorite snack. The air inside every bag of Lay’s that acts like a soft pillow, buffering out any impact so it keeps your Lay’s crispy and perfect, deserves more than a hasty whiff before we devour a bag of chips. So Lay’s collaborated with Nike, creating the Lay’s Air Max 97: each sole is filled with air from six of Lay’s most popular flavors. Imagine that kind of taste ‘neath your feet. Imagine that kind of flavor in your walk. Imagine that kind of salt in your step. Lay’s Nike Air Max 97 aren’t just shoes, they’re shoes filled with Lay’s air. And that’s tasty.
This student campaign titled 'AIR MAX 97' was published in United States in May, 2020. It was created for the brand: Lay's, by ad school: Savannah College of Art and Design. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted over 3 years ago by Art Director: Vy Phan of Student.
Advertising School: Savannah College of Art and Design, Savannah, United States of America
Art Director: Vy Phan
Art Director: Duong Le
Art Director: Madison Duncan
Copywriter: Alberto Cuadra
Copywriter: Jillian Apatow
Copywriter: Cooper Bowman