Description
As Russia’s propaganda and crackdown on journalism continue to wreak havoc, Reporters Without Borders (RSF) is releasing its new campaign video. Devised and produced by the Paris-based advertising agency BETC, this powerful video takes just a few seconds to demonstrate the importance of journalism in combatting propaganda.
In the new video, Vladimir Putin’s mendacious speeches to the Russian people about the invasion of Ukraine are contrasted with images of reporters covering the war. Only the facts reported by journalists can thwart the Kremlin's propaganda. Like the #FightForFacts campaign video that RSF released at the end of 2020, this new video aims to get viewers to appreciate the importance of journalism in raising awareness and in motivating the public about issues that are decisive for their future.
This professional campaign titled 'Against propaganda, there are facts' was published in France in December, 2022. It was created for the brand: Reporters Without Borders, by ad agency: BETC Paris. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.
